FLEETING MOMENTS OF CLARITY

 In the absence of value any price is too much...and the rhythm of expectations

I'm sure we have all experienced a situation where we paid an exorbitant amount for a product or service and it was WORTH IT!  In contrast, I'm sure we have all likely experienced the opposite, paying what we felt was an overpriced amount or a premium, only to realize that the product or service we experienced was sadly disappointing. 

So what's the difference? 

A great mentor of mine used to remind me very frequently that "In the absence of value any price is too much".  What he meant was the price is somewhat irrelevant if there is no value. or the value doesn't match the price.  Or we can rationalize price based upon value or experience that potentially exceeds our expectations. 

For example, I'm sure we have all gone out to dinner with some good friends and splurged on a nice bottle of wine or an appetizer that had a spendy price tag associated.  Oftentimes in those moments we even know that that bo...